Overnight data shows the launch episode of the singing programme, which saw new coach Olly Murs make his debut, was watched by an average of 5.6 million viewers and had a 27.6% audience share, ITV said.
The audience peaked at 6.1 million viewers during the broadcast, which aired from 8pm until 9.35pm.
Overnight figures include those watching on ITV+1.
The new series' first episode was slightly down in the ratings compared to the equivalent from last year.
The launch show in 2017 was viewed by an average of 5.9 million and peaked at 6.9 million according to the overnight ratings.
But it still marks a boost from when the talent show aired on BBC One the previous year, with an average of 3.2 million viewers for the same slot.
On Saturday, The Voice UK clashed with portions of BBC One's Wedding Day Winners and then Casualty, which were watched by an average of 2.3 million and 3.8 million viewers respectively.
Murs, who replaced previous coach Gavin Rossdale, appeared along with returning panellists Jennifer Hudson, Sir Tom Jones and Will.i.am.
Fans welcomed the former X Factor star with open arms as he made his debut, but it was the grandparent of a contestant who stole the show.
:: The Voice UK continues on ITV at 8pm next Saturday.
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